How Monthly Rewards work
Automated monthly rewards let you maintain customer relationships by sending them an exclusive reward each month to thank them for their loyalty.
Monthly rewards are generally related to an occasion during the month such as Valentine's Day, Mother's Day, Christmas, and other holidays or special events. A reward for month of February may be some thing like this: "Enjoy Valentine's Day with us and get a FREE Dessert with dinner!".
Monthly Rewards are sent automatically to all customers who have signed up till the time the rewards are sent. You create your reward for a month and set a specific date when it will be sent. This reward then goes out automatically every year!
Monthly rewards can be set up and edited as described in https://birthdayclub.helpscoutdocs.com/article/63-how-to-set-up-monthly-emails.