How SMS Reward Expiration Reminders Work
SMS Reward Expiration Reminders help you bring customers back by reminding them to use their rewards before they expire.
These automated messages are a powerful way to increase visits, improve redemption rates, and drive repeat business — without any manual effort.
1. What Are SMS Reminders?
SMS reminders are automatic text messages sent to customers who have not yet redeemed their rewards. They:
- Remind customers about their reward
- Create urgency before expiration
- Encourage customers to visit your business
2. How It Works
The process is fully automated:
- A customer signs up and receives a reward (e.g., birthday reward)
- If the reward is not redeemed, the system schedules a reminder
- The reminder is sent automatically via SMS
- The customer receives a friendly message with a link to redeem
No action is required from you once SMS is set up.
3. When Are Reminders Sent?
Reminders are sent 1-3 days before a reward expires to maximize effectiveness.
This timing is designed to:
- Create urgency
- Catch customers at the right moment
- Increase the likelihood of a visit
4. What Does a Reminder Look Like?
Example:
“Joe's Pizza: Your reward expires in 3 days. Tap to view & redeem: https://app.birthdayclub.io/xxxxx. Reply STOP to unsubscribe.”
Each message includes:
- Your business name
- A direct link to view and redeem
- Standard opt-out instructions
5. Why SMS Reminders Work
SMS reminders are highly effective because they:
- Reach customers instantly
- Have very high open rates
- Create a clear call to action
- Reduce forgotten or unused rewards
Many businesses see a increase in reward redemptions after enabling SMS reminders.
6. What You Need to Know
- Customers must opt in to SMS to receive reminders
- Reminders are only sent for active, unredeemed rewards
- The system avoids sending too many messages to the same customer (about 1 per week)
- Everything runs automatically in the background
- Reminders are tracked by the system