How Smart SMS Works

Birthday Club’s Smart SMS feature makes it fast and effortless for customers to join your rewards program—and helps bring them back with automated text reminders.

Easy setup. High engagement. Proven results.

Smart SMS is ideal for brick-and-mortar businesses and locations with frequent customer traffic. Watch the following video to see how SMS signup works.

1. Benefits of Smart SMS

Smart SMS gives your business several advantages:

  • Fast sign-up: Customers can join your Birthday Club instantly via text
  • High engagement: SMS has significantly higher open rates and faster response times than email
  • Automatic reminder texts: Birthday Club sends reward-expiration reminders, increasing return visits and redemptions
  • Phone number capture: You gain an additional communication channel for future engagement

2. How to Set Up Smart SMS

To enable Smart SMS, contact: support@riiwards.com.

Pricing details: https://riiwards.com/stripe/biz/pricing.html

Your setup includes:

  • A dedicated toll-free SMS number

    Custom QR codes and Smart Links that track sign-ups from different sources

    • Posters
    • Menus
    • Windows / storefront
    • Print collateral
    • Even individual staff members (each with their own code)

You can use these codes and links across your store, online presence, and advertising.

3. Results

Once Smart SMS is active, Birthday Club shows you:

  • Which QR codes or sources sign up the most customers
  • Which areas of your business drive the most engagement
  • How your SMS sign-ups contribute to overall customer growth

This helps you optimize your placement and improve sign-up performance.

The following images show the results from a restaurant in California:

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