How to Get Customer Feedback

1. How to Get Customer Feedback

Customer feedback is a powerful way to understand what your guests love—and what you can improve. It helps you measure satisfaction, resolve issues quickly, and build stronger relationships with your customers.

Birthday Club makes feedback collection easy by automatically gathering ratings and comments directly from your reward emails.

2. Why Customer Feedback Matters ⭐

  • Understand what customers think about your service
  • Identify opportunities to improve the guest experience
  • Respond quickly to issues before they turn into negative reviews
  • Show customers that you genuinely care about their opinions

The feedback feature turns your rewards into a simple and effective “pulse check” on your business.

3. How Customer Feedback Works

3.1 When One-Time Use is Turned Off

When the Customer Feedback feature is enabled, every reward email includes a feedback button.

Customer experience flow:

1. The reward email contains a “Please Rate Us” button.

  1. When the customer clicks the button, they see the feedback screen where they can choose a star rating and write a comment.

  1. You immediately receive an email notification with the feedback details and a link to view all feedback and a button to respond to your customer.


1.2 When One-Time Use is Turned On

f you use Enforce One-Time Use, reward emails display a Redeem button instead.

Customer experience flow:

  1. Customer taps Redeem to use their reward
  2. After redeeming, they are automatically prompted to leave feedback

This ensures your feedback reflects real, in-person visits.

A Redeem button will be shown in emails

4. How to Turn On Customer Feedback?

To enable the feedback feature:

  1. Open your Birthday Club Dashboard
  2. Go to Reward Options
  3. Click Get Customer Feedback to turn it on

In order to use the feature Get Customer Feedback, open the Birthday Club Dashboard-> Reward Options->click Get Customer Feedback button to turn it on.

Once enabled, feedback collection begins automatically with every eligible reward email.

5. Tips for Using Feedback Effectively 🎯

  • Respond to negative feedback quickly to prevent lost customers
  • Review positive feedback regularly to understand what drives repeat visits
  • Use insights to make small improvements that deliver big loyalty gains
  • Celebrate great feedback with your team—it's motivating!

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