Why Don't We Collect Year of Birth?

Birthday Club only collects the day and month of a customer’s birthday. This is all we need to send birthday rewards each year.

We do not collect the birth year because:

• The full date of birth (including year) is considered sensitive personal information
• Many customers prefer not to share it
• There is no business need for Birthday Club to store such detailed data

Keeping data collection minimal helps protect customer privacy and increases trust.

Age Group Instead of Birth Year

Instead of collecting the birth year, Birthday Club asks for an age group (e.g., 21+, 30+). Most customers are comfortable providing this.

Age group information helps you:

• Understand your customer demographics
• Tailor your promotions and offerings more effectively

This approach keeps your program simple, privacy-friendly, and still highly useful.