What Reward Emails are Sent to Your Customers?
Birthday Club automatically sends different types of emails to your customers depending on which rewards and settings you have enabled.
Below is an overview of all email types and when they are sent.
1. Verification Email
When a customer signs up—either through your website widget or via SMS—Birthday Club sends a verification email.
- The customer must verify their email to activate their account.
- Verification is sent once for the first Birthday Club they join.
- If they join additional Birthday Clubs (other businesses), they do not receive another verification email.
Reward emails are only sent to verified email addresses.
2. Welcome Email / Signup Reward Email
Once a customer verifies their email:
a) If you have enabled a Signup Reward
Birthday Club sends a Signup Reward Email that includes the reward.
b) If Signup Reward is disabled
Birthday Club sends a Welcome Email letting customers know they will receive their Birthday Reward before their birthday.
3. Birthday Reward Email
Birthday Reward Emails are sent in advance of the customer's birthday, based on your timing settings (e.g., 7 days before).
4. Anniversary Reward Email
Anniversary Reward Emails are sent in advance of the customer's anniversary date, based on your configured settings.
5. Monthly Reward Email
If you enable Monthly Rewards and create a reward for the current month, the Monthly Reward Email is sent automatically on the date you specify.
6. Check-In Reward/Confirmation Emails
For customers on the Loyalty+ plan (outside of Wix), Birthday Club supports visit-based loyalty rewards.
Check-In Rewards are sent based on your visit cycle and rules
After a qualifying visit (and, if enabled, visit confirmation in Visit Tracker), Birthday Club sends:
- A visit confirmation email, and/or
- A Check-In Reward email when the customer reaches a milestone (e.g., 5th, 10th, 25th visit)
For full details, see: Set up Check-In Loyalty Rewards - Smart Digital Punch Card.
7. Reminders
Birthday Club includes several built-in reminder mechanisms to help customers complete signup and not miss their rewards.
a) Verification reminders – email subscribers
If a customer has signed up but has not verified their email:
- Up to 3 reminder emails are sent to encourage verification
- Only after the email is verified will the customer appear in your Customer List and start receiving rewards
b) Verification reminders – SMS subscribers
For customers who subscribed via SMS (Smart SMS):
- Birthday Club sends:
- A reminder SMS, and
A reminder email
These reminders prompt the customer to:
- Complete the signup form, and
- Verify their email address
c) Reward expiration reminders – SMS subscribers
If a reward has been sent but not redeemed:
- Birthday Club sends SMS reminders several days before the reward expires
- This helps increase redemption rates and drives more repeat visits