How to Import Your Legacy Customer List

1. How to Import Your Legacy Customer List

If you already have an existing email list from past marketing campaigns, you may be wondering how to use it with Birthday Club. Common questions include:

  1. Is my current list compliant with privacy laws like GDPR or CAN-SPAM?
  2. Are the emails still valid and up to date?
  3. How can I invite these customers into Birthday Club?

This article explains how Birthday Club helps you safely and effectively transition your existing contacts into active, consent-based subscribers.

2. Why Importing Your Old List Matters

Legacy customer lists often contain outdated or non-compliant data. Birthday Club uses a clean, permission-based approach to ensure:

  • Your marketing stays compliant with international privacy regulations
  • Your customers only join if they genuinely want your rewards
  • You grow a high-quality subscriber base that drives repeat visits

This process protects your business and strengthens customer trust.

3. How Birthday Club Imports and Re-Engages Your List

Birthday Club offers an optional add-on service to help you reintroduce your customers to your business—and only active, consenting people become subscribers.

Here’s how the process works:

  1. You send us your customer list

    We accept lists in common formats (CSV, XLSX, or Google Sheets). Must include customer emails.

  2. We run an automated re-engagement campaign

    Birthday Club sends a professionally designed email inviting your customers to sign up for rewards.

  3. Customers double-opt-in

    Only those who agree to your privacy policy and confirm their subscription are added to your Birthday Club.

  4. New subscribers start receiving automated rewards

    Once opted in, they immediately become eligible for Birthday, Anniversary, Monthly, or Visit-Based rewards—based on your settings.

4. The Result

💡 Typical results:

Businesses who use this service see up to 40% of their legacy list convert into new Birthday Club subscribers (varies based on list quality).

Your customers who join your Birthday Club will be shown labeled as IMPORT in your customers list.

5. Pricing for the Import Service

The Legacy List Import is offered as a paid add-on service, and you only pay for customers who subscribe (not for emails sent).

You can find current pricing under “Detailed List of Features” here: https://riiwards.com/stripe/biz/pricing.html

For questions please contact support@riiwards.com.